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SEO vs. Pay-per-click advertising: Which one should you choose?
SEO and PPC are two of the most important strategies for increasing your website’s visibility. While they both aim to attract more traffic, they operate differently. They also serve different purposes. Here, we’ll discuss SEO vs. Pay-per-click advertising and how to choose the best option for you. Understanding SEO and... Read more »
Published: February 5, 2025 - 11:25 amSEO automation: Tools and tips for SEO success
SEO is like a never-ending story. There are always things to do. And these things need your undivided attention, from keyword research to content audits and performance reporting. Many of these are repetitive, recurring, and time-consuming. And that’s why you need SEO automation. What is SEO automation? By automating SEO,... Read more »Published: January 30, 2025 - 12:27 pm10 SEO tips for your Valentine’s Day sale
Valentine’s Day is an interesting shopping event for ecommerce stores. Customers are looking for gifts that help express their love for one another, with flowers, jewelry, and other interesting options. It’s a great opportunity to attract and convert online shoppers. Here are some SEO tips to help make the most... Read more »
Published: January 28, 2025 - 11:56 amHow to create an effective SEO roadmap
The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can... Read more »Published: January 21, 2025 - 12:03 pmMarketplace SEO tips to improve product listing visibility
You can sell your products online in many marketplaces, and all these platforms benefit from SEO. From improving your photos to writing better product descriptions, on-page SEO is key if you want your product listings to rank in search. What is marketplace SEO? Marketplace SEO is about making a platform... Read more »
Published: January 16, 2025 - 2:29 pmA brief history of Google’s algorithm updates
SEO has changed significantly over the last decade, largely because Google has continuously updated its algorithms to improve search results. These updates aim to better understand user intent, reward high-quality content, and discourage manipulative practices. From foundational changes like Panda and Penguin to more recent updates like the November and... Read more »Published: December 19, 2024 - 11:00 amGet instant clarity on your SEO with the new Yoast SEO Dashboard!
With the new Yoast SEO Dashboard, you can see how your site is doing at a glance. Instead of hunting through pages, you’ll find all your key metrics in one place. It’s easy to spot which posts need attention, see where you can improve, and figure out what to tackle... Read more »
Published: December 18, 2024 - 8:50 am5 tips on how to create good seasonal content
It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But... Read more »
Published: December 11, 2024 - 1:59 pmSEO in 2025: Experts reveal key trends and insights
We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search... Read more »
Published: December 10, 2024 - 12:04 pmFeatures of the Google Search Engine Results Page (SERP)
Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding... Read more »
Published: December 5, 2024 - 11:00 amEnhance your SEO skills through experimentation
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired... Read more »Published: December 3, 2024 - 1:17 pmImprove local SEO with Google My Business/Business Profile
Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways... Read more »
Published: November 27, 2024 - 2:11 pm
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