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Keyword research tools: which ones to use?
If you want to do high-quality keyword research, you’ll need invest the time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go... Read more »
Published: October 19, 2020 - 12:00 pm
Google Search On 2020 event: AI improvements for search
Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly... Read more »
Published: October 16, 2020 - 12:42 pm
Keyword research for SEO: the ultimate guide
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that. The post Keyword research for SEO: the ultimate guide appeared first on Yoast.... Read more »
Published: October 15, 2020 - 12:15 pm
How to choose the right focus keyword
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do, Yoast SEO will run a check on the content of that page... Read more »
Published: October 14, 2020 - 1:00 pm
Yoast and SEMrush working together
Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and SEMrush work together? Yoast has a lot... Read more »
Published: October 14, 2020 - 8:49 am
Yoast SEO 15.1: Keyword research with SEMrush
Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no,... Read more »
Published: October 14, 2020 - 8:39 am
eCommerce usability: the ultimate guide
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide! The post eCommerce usability: the ultimate guide appeared first on Yoast.... Read more »
Published: October 13, 2020 - 2:20 pm
How to get ratings and reviews for your online business
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get... Read more »
Published: October 13, 2020 - 12:50 pm
15% off everything: Get your store ready for the sale season!
As with everything in 2020, the holiday shopping season is going to be different. What hasn’t changed, is that the best time to start preparing is now! Starting ahead of time is an investment you’ll easily earn back, so make sure to start the holiday sale season well-prepared! Best thing:... Read more »
Published: October 12, 2020 - 12:19 pm
How to build Google Web Stories in WordPress
What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge... Read more »
Published: October 8, 2020 - 12:10 pm

eCommerce

How premium and luxury retailers are executing sales and discounts (and still maintaining prestige)
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands... Read more »
Published: October 19, 2020 - 3:10 pm
A day in the life of… Jenny Stanley, Founder and MD at Appetite Creative Solutions
Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry. The post A day in the life of… Jenny Stanley,... Read more »
Published: October 19, 2020 - 2:40 pm
Evaluating your commerce technology: A mosaic of opportunity – and why to act now
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility.... Read more »
Published: October 19, 2020 - 10:33 am
What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season (how will consumers spend? Will my marketing strategy pay off?), this year... Read more »
Published: October 16, 2020 - 3:27 pm
The stakes have never been higher for ecommerce customer experience
A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for... Read more »
Published: October 16, 2020 - 3:06 pm

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