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- Favicons and your online brand: Make sure you stand out!Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So,... Read more »Published: October 30, 2024 - 1:00 pm
- Google Merchant Center: A guide for ecommerce retailersEcommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights... Read more »Published: October 24, 2024 - 12:34 pm
- How to write conversational contentPeople nowadays are uninterested in cold and business-like pieces of content. They want something authentic. They want conversations with people. That’s partly why Reddit is grabbing top spots in the search results because people know they’ll be reading something authentic. Hence why it’s smart to create more conversational content. But... Read more »Published: October 22, 2024 - 1:58 pm
- 12 reasons your page won’t rank – even though it’s optimizedWhat could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page... Read more »Published: October 16, 2024 - 12:00 pm
- Dropshipping SEO makes your Shopify store successfulOver the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully... Read more »Published: October 9, 2024 - 2:34 pm
- Understanding shopping cart abandonmentAs webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart... Read more »Published: October 8, 2024 - 11:00 am
- BrightonSEO talk: Elevate your SEO knowledge through experimentation and moonlightingOn 3rd October 2024, I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk, I spoke about how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I... Read more »Published: October 3, 2024 - 12:13 pm
- Improve your Shopify store’s visibility with AI in Yoast SEOStanding out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of... Read more »Published: October 2, 2024 - 1:02 pm
- Learn why Yoast SEO for Shopify will boost your resultsOur mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it... Read more »Published: October 1, 2024 - 10:00 am
- New feature: Yoast AI Generate released on Yoast SEO for Shopify!It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to... Read more »Published: October 1, 2024 - 9:05 am
- The critical role of UX in ecommerce SEOOnline retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX... Read more »Published: September 25, 2024 - 12:10 pm
- How conversational content can help your marketing effortsAnother way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you?... Read more »Published: September 12, 2024 - 12:49 pm
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