SEO

The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate... Read more »

In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at... Read more »

Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors... Read more »

WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you more control over the look of your website, peace of mind when auto-updating plugins, and introduce you to some improved workflows. Here’s a sneak peek into the key highlights of... Read more »

AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you... Read more »

Social media can be a great tool for your business and your SEO, because it can help drive traffic to your website. That’s why it’s good to keep an eye on new social media platforms, like Threads. So, is it worth it to invest your time in Threads? Or should... Read more »

There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO. But it... Read more »

In this post, we want to go into the importance of upgrading your PHP if you are using an older, unsupported version. This is crucial when it comes to the security and speed of your website. So don’t click away just yet, because we have an important update regarding Yoast... Read more »

XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod (last modified) tag in XML sitemaps. The leading search engines now advise site owners to use this... Read more »

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions... Read more »

Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus keep an eye on any errors to... Read more »