SEO - Plugged Into The Matrix

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How to rewrite and republish content with Yoast Duplicate Post
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t hurt to dive back into published articles to updated and... Read more »
Published: January 14, 2021 - 2:08 pm
How to respond to positive and negative online reviews
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you stand out and attract traffic to your site. But what... Read more »
Published: January 13, 2021 - 1:00 pm
Yoast SEO 15.6: Estimated reading time and Norwegian word forms
Yoast SEO 15.6 is out today! This release comes with a lot of goodies, like support for the Norwegian language, a new estimated reading time feature and improved support for web stories. But that’s not all! We’ve added a brilliant new feature to the free Yoast Duplicate Post plugin to... Read more »
Published: January 12, 2021 - 8:56 am
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your... Read more »
Published: January 11, 2021 - 1:55 pm
10 tips to improve the quality of your page
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you... Read more »
Published: January 7, 2021 - 11:50 am
Jon Henshaw about hreflang, Coywolf and Apple on the Yoast SEO Podcast
In this episode Are you ready to turn your view on search and international SEO upside down? Because that is what Jon Henshaw and Joost de Valk will do in this episode of the Yoast SEO Podcast. As he states on his website, Jon has been involved with website development... Read more »
Published: January 6, 2021 - 2:00 pm
What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right... Read more »
Published: January 6, 2021 - 1:00 pm
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain... Read more »
Published: January 5, 2021 - 11:52 am
Clean up your site structure: how to reorganize your website
At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a... Read more »
Published: January 4, 2021 - 1:00 pm
Looking back at Yoast in 2020
The year 2020 is coming to its end and what a wild year it’s been! The pandemic has had a huge impact on all of us, and this isn’t different for our team at Yoast. As many shop owners turned to the web to stay in contact with their (potential)... Read more »
Published: December 31, 2020 - 10:07 am

eCommerce

10 brands getting creative with GIFs and looping video on Instagram
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, GIFs remain nonetheless a very viable and popular alternative for brands looking to quickly... Read more »
Published: January 15, 2021 - 3:50 pm
Eight inspiring social media campaigns from the charity sector
Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The post Eight inspiring social media campaigns from the charity sector appeared first on Econsultancy.... Read more »
Published: January 15, 2021 - 3:10 pm
A day in the life of… Chris Soames, CEO at HOME Agency
Chris Soames is CEO of marketing agency HOME. We caught up with Chris to find out more about his role, and how it has been impacted by Covid-19. The post A day in the life of… Chris Soames, CEO at HOME Agency appeared first on Econsultancy.... Read more »
Published: January 14, 2021 - 2:44 pm
How user research is helping Skyscanner combat an uncertain travel climate
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel. The post How user research is helping Skyscanner combat an uncertain travel climate appeared first on Econsultancy.... Read more »
Published: January 14, 2021 - 12:55 pm
Stats roundup: the impact of Covid-19 on ecommerce
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result. The post Stats roundup: the impact of Covid-19 on ecommerce appeared first on Econsultancy.... Read more »
Published: January 13, 2021 - 3:10 pm

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